Agency: Mezzanine media
Director: Jim Lounsbury
DP: Anthony Jennings
Colourist: Shane Burrell
Services: Editorial, Colour Grade
It’s not very often you get to revisit a commercial you produced 7 years earlier and bring it back to life.
Fortunately for this beautiful spot for The Salvation Army Employment Plus, the 35mm film was able to be re-scanned at 2k resolution, coloured and post produced to bring it up to scratch for a new audience. After only seeing the spot in standard definition for such a long time, it’s a sobering reminder of the unrivalled nature of a 35mm print for both archival and revival.